Mei Mei Magazine Media Kit

1. Publishers Editorial Profile: Mei Mei is about fashion, culture, and lifestyle issues of interest to the Chinese woman living in the USA. At this time we will be the only magazine of this type published in the USA. The other magazines covering our subject matter are directed to ¡°Asian¡± women. Our magazine will be published in both Chinese and English (on the same page, not separate issues).

a. Fashion: review and promote fashion to the Chinese market, via profiles of brand name clothing and stories about models/ movie/ music artists.
b. Culture: review movies, music, and influential Chinese lifestyle trendsetters.
c. Lifestyle: how Chinese are living in USA. Jobs, Schools, housing, etc. Best places in USA for Chinese, etc. Stories by and about Chinese living in the USA.

2. Demographics: Per the 2000 USA Census, there are now over
2,300,000 Chinese from mainland China, and over 100,000 Chinese from Taiwan, living in the USA. (census data provided). Our primary audience will be the educated Chinese woman, with a college degree, between 25-45 years old. This reader buys top level fashion, skin care products and jewelry.

3. Circulation/rates. Controlled circulation: guarantee 100,000 upscale Chinese households ¨C the top twenty percent by income. Distribution via closed circulation. Rates to be announced - competitive with similar magazines.